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The Internet is under attack. This is the Battle for the Net.

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Fundraising Time Management Through C.P.D.

Determining Linkage, Ability, and Interest (LAI) via CPD One of the major challenges a Major Gift Officer faces is the ability to identify a prospect’s purpose quickly and effectively. The problem is, that there is not enough time in between cultivating prospects and stewarding current donors while simultaneously performing strategic planning and reporting. How can you find a balance between these crucial tasks? It all boils down to time management. So, how do you efficiently segment your time? The quickest way to manage your time is to find a way to qualify which of your selected constituents that you are cultivating fits the vision and mission of your organization. I refer to this as Constituent Persona Development or simply, CPD. If you are able to determine the CPD in relationship to your organization’s goal sets, you will not squander time providing additional personal touch points (direct communication) with those constituents that do not readily dovetail with the ...
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Noblesse Oblige: A historical perspective on philanthropic pursuit – Part 1
Historical perspective on modern charity giving

In today’s standardized fundraising strategies, charitable organizations tend to follow a 3-phase process in attracting and retaining major gift donors which are cultivation, solicitation and stewardship phases. These phases are the slow, yet deliberate, steps involved in what is referred to as “Moves Management” in the nonprofit arena by which we work toward aligning major gift donors with our charitable cause. Although this method of engagement has proven to be successful over time, these phases rely more upon gaining initial and then consistent monetary contribution from donors and less upon obligating them to become actual participants as volunteers within the philanthropic pursuit.  A phrase that embodies the true philanthropic obligation is one that is often misinterpreted in its true spirit. And this phrase is “Noblesse Oblige”. In recent years, it is a phrase that is taken on a connotation that has been interpreted as an attribute or award we bestow upon charitable ben...
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How to increase your SERP through proper image naming and tagging?

How to increase your SERP through proper image naming and tagging? It is easy to upload an image to your web page. You simply browse through your image gallery or stock photos, select your desired image and click insert. Your image appears on the designated image box on your webpage. You press the publish button and Voila! the page is LIVE for the world to see. Correct? Not quite. Image optimization is the most essential part of  Onsite page SEO . To put it into simple terms, Google search engine crawlers can easily recognize what your web page is all about through your key word phrases. So, how do you optimize your images for better search engine results? There are many ways to optimize your images. However, below are a few initial steps to consider. These steps will guide you into the best practices of image SEO optimization: 1. Always name your images respectively This is the first and foremost rule of thumb in image optimization. For example, if you are in th...
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