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Top 3 Tips For Marketing Success...

Sometimes the shortest helpful tips last the longest. Perhaps, that's where we embraced the terms " Reader's Digest" . Strike a spark with your prospective client through these 3 simple marketing tips... 1. It's Better To Give Than Receive As you go about creating new customer engagement programs and direct marketing campaigns for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. 2. I'm Talking To YOU, Not Them Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Therefore, don't address your readers as though they were gathered together in a large stadium. When people read your marketing copy , they're typically alone. Pretend you are speaking to each of them face to face when composing content. 3. Ditch Marketing. Inform & Inspire Instead The best marketing doesn’t feel like marketing. By creating and ...

Noblesse Oblige: A historical perspective on philanthropic pursuit – Part 1
Historical perspective on modern charity giving

In today’s standardized fundraising strategies, charitable organizations tend to follow a 3-phase process in attracting and retaining major gift donors which are cultivation, solicitation and stewardship phases. These phases are the slow, yet deliberate, steps involved in what is referred to as “Moves Management” in the nonprofit arena by which we work toward aligning major gift donors with our charitable cause. Although this method of engagement has proven to be successful over time, these phases rely more upon gaining initial and then consistent monetary contribution from donors and less upon obligating them to become actual participants as volunteers within the philanthropic pursuit. A phrase that embodies the true philanthropic obligation is one that is often misinterpreted in its true spirit. And this phrase is “Noblesse Oblige”. In recent years, it is a phrase that is taken on a connotation that has been interpreted as an attribute or award we bestow upon charitable ben...

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