Sometimes the shortest helpful tips last the longest. Perhaps, that's where we embraced the terms "Reader's Digest". Strike a spark with your prospective client through these 3 simple marketing tips...
1. It's Better To Give Than Receive
As you go about creating new customer engagement programs and direct marketing campaigns for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.
2. I'm Talking To YOU, Not Them
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Therefore, don't address your readers as though they were gathered together in a large stadium. When people read your marketing copy, they're typically alone. Pretend you are speaking to each of them face to face when composing content.
3. Ditch Marketing. Inform & Inspire Instead
The best marketing doesn’t feel like marketing. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, we marketers can begin to build relationships with prospects early on in the buying cycle.
As you go about creating new customer engagement programs and direct marketing campaigns for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.
2. I'm Talking To YOU, Not Them
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Therefore, don't address your readers as though they were gathered together in a large stadium. When people read your marketing copy, they're typically alone. Pretend you are speaking to each of them face to face when composing content.
3. Ditch Marketing. Inform & Inspire Instead
The best marketing doesn’t feel like marketing. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, we marketers can begin to build relationships with prospects early on in the buying cycle.
Telling a story and building curiosity is the beginning of a successful relationship between you and your clients.
Comments
Post a Comment