Top 3 Tips For Marketing Success...

Sometimes the shortest helpful tips last the longest. Perhaps, that's where we embraced the terms "Reader's Digest". Strike a spark with your prospective client through these 3 simple marketing tips...

1. It's Better To Give Than Receive
As you go about creating new customer engagement programs and direct marketing campaigns for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.

2. I'm Talking To YOU, Not Them
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Therefore, don't address your readers as though they were gathered together in a large stadium. When people read your marketing copy, they're typically alone. Pretend you are speaking to each of them face to face when composing content.

3. Ditch Marketing. Inform & Inspire Instead
The best marketing doesn’t feel like marketing. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, we marketers can begin to build relationships with prospects early on in the buying cycle.

Telling a story and building curiosity is the beginning of a successful relationship between you and your clients.

Comments

How to increase your SERP through proper image naming and tagging?

How to increase your SERP through proper image naming and tagging? It is easy to upload an image to your web page. You simply browse through your image gallery or stock photos, select your desired image and click insert. Your image appears on the designated image box on your webpage. You press the publish button and Voila! the page is LIVE for the world to see. Correct? Not quite. Image optimization is the most essential part of Onsite page SEO . To put it into simple terms, Google search engine crawlers can easily recognize what your web page is all about through your key word phrases. So, how do you optimize your images for better search engine results? There are many ways to optimize your images. However, below are a few initial steps to consider. These steps will guide you into the best practices of image SEO optimization: 1. Always name your images respectively This is the first and foremost rule of thumb in image optimization. For example, if you are in th...

Is your online reputation affecting your business profitability?

“First impression is the lasting impression”. You have heard this expression before. When you prepare to meet someone important such as going on a job interview, delivering a first-time public speech or hosting a dinner for new friends, your end result is that you want to make a good positive lasting impression. From your attire to the table side etiquette, you set yourself up to be perceived as confident, trustworthy and approachable. The same rule is applied to your business. Big corporations spend a great deal of money, time and resources to introduce global service standards and core values to their employees. They empower their associates from the CEO to the front desk representative to improve customer service, be good listeners, provide guidance, respond in a timely fashion and continue to delight their customers while building great relationships. Small businesses, on the other hand, may have limited resources and budget to invest in professional support to provide t...

Noblesse Oblige: A historical perspective on philanthropic pursuit – Part 1
Historical perspective on modern charity giving

In today’s standardized fundraising strategies, charitable organizations tend to follow a 3-phase process in attracting and retaining major gift donors which are cultivation, solicitation and stewardship phases. These phases are the slow, yet deliberate, steps involved in what is referred to as “Moves Management” in the nonprofit arena by which we work toward aligning major gift donors with our charitable cause. Although this method of engagement has proven to be successful over time, these phases rely more upon gaining initial and then consistent monetary contribution from donors and less upon obligating them to become actual participants as volunteers within the philanthropic pursuit. A phrase that embodies the true philanthropic obligation is one that is often misinterpreted in its true spirit. And this phrase is “Noblesse Oblige”. In recent years, it is a phrase that is taken on a connotation that has been interpreted as an attribute or award we bestow upon charitable ben...

Max Media Group

Search This Blog