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Is your online reputation affecting your business profitability?

“First impression is the lasting impression”. You have heard this expression before. When you prepare to meet someone important such as going on a job interview, delivering a first-time public speech or hosting a dinner for new friends, your end result is that you want to make a good positive lasting impression. From your attire to the table side etiquette, you set yourself up to be perceived as confident, trustworthy and approachable. The same rule is applied to your business. Big corporations spend a great deal of money, time and resources to introduce global service standards and core values to their employees. They empower their associates from the CEO to the front desk representative to improve customer service, be good listeners, provide guidance, respond in a timely fashion and continue to delight their customers while building great relationships. Small businesses, on the other hand, may have limited resources and budget to invest in professional support to provide t

How to increase your SERP through proper image naming and tagging?

How to increase your SERP through proper image naming and tagging? It is easy to upload an image to your web page. You simply browse through your image gallery or stock photos, select your desired image and click insert. Your image appears on the designated image box on your webpage. You press the publish button and Voila! the page is LIVE for the world to see. Correct? Not quite. Image optimization is the most essential part of Onsite page SEO . To put it into simple terms, Google search engine crawlers can easily recognize what your web page is all about through your key word phrases. So, how do you optimize your images for better search engine results? There are many ways to optimize your images. However, below are a few initial steps to consider. These steps will guide you into the best practices of image SEO optimization: 1. Always name your images respectively This is the first and foremost rule of thumb in image optimization. For example, if you are in the bu

Fundraising Time Management Through C.P.D.

Determining Linkage, Ability, and Interest (LAI) via CPD One of the major challenges a Major Gift Officer faces is the ability to identify a prospect’s purpose quickly and effectively. The problem is, that there is not enough time in between cultivating prospects and stewarding current donors while simultaneously performing strategic planning and reporting. How can you find a balance between these crucial tasks? It all boils down to time management. So, how do you efficiently segment your time? The quickest way to manage your time is to find a way to qualify which of your selected constituents that you are cultivating fits the vision and mission of your organization. I refer to this as Constituent Persona Development or simply, CPD. If you are able to determine the CPD in relationship to your organization’s goal sets, you will not squander time providing additional personal touch points (direct communication) with those constituents that do not readily dovetail with the visi

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