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Fundraising Time Management Through C.P.D.

Determining Linkage, Ability, and Interest (LAI) via CPD One of the major challenges a Major Gift Officer faces is the ability to identify a prospect’s purpose quickly and effectively. The problem is, that there is not enough time in between cultivating prospects and stewarding current donors while simultaneously performing strategic planning and reporting. How can you find a balance between these crucial tasks? It all boils down to time management. So, how do you efficiently segment your time? The quickest way to manage your time is to find a way to qualify which of your selected constituents that you are cultivating fits the vision and mission of your organization. I refer to this as Constituent Persona Development or simply, CPD. If you are able to determine the CPD in relationship to your organization’s goal sets, you will not squander time providing additional personal touch points (direct communication) with those constituents that do not readily dovetail with the ...

Noblesse Oblige: A historical perspective on philanthropic pursuit – Part 1
Historical perspective on modern charity giving

In today’s standardized fundraising strategies, charitable organizations tend to follow a 3-phase process in attracting and retaining major gift donors which are cultivation, solicitation and stewardship phases. These phases are the slow, yet deliberate, steps involved in what is referred to as “Moves Management” in the nonprofit arena by which we work toward aligning major gift donors with our charitable cause. Although this method of engagement has proven to be successful over time, these phases rely more upon gaining initial and then consistent monetary contribution from donors and less upon obligating them to become actual participants as volunteers within the philanthropic pursuit. A phrase that embodies the true philanthropic obligation is one that is often misinterpreted in its true spirit. And this phrase is “Noblesse Oblige”. In recent years, it is a phrase that is taken on a connotation that has been interpreted as an attribute or award we bestow upon charitable ben...

How to write an effective email subject line? As an entrepreneur and business owner, you understand the importance of email marketing, how it aids in reaching your target audience and driving revenue. You possess a general knowledge that email marketing is a vital source of communication between you and your customers — ergo, a crucial marketing strategy for the success of your business. Likewise, your customers like to be informed of your new products and services. They like to receive promotional coupons, special event invitations and read helpful articles or news in their genre of interest. According to HubSpot , 95% of customers check their emails daily and 77% of them prefer email communication. The above paragraph sounds like a perfect mutual business relationship, Doesn’t it? The answer is; It can be, if only you can put forth a little effort toward effectively strategizing your email subject title. Why is this important? When you log into your email inb...

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