Max Media Group

“First impression is the lasting impression”. You have heard this expression before. When you prepare to meet someone important such as going on a job interview, delivering a first-time public speech or hosting a dinner for new friends, your end result is that you want to make a good positive lasting impression. From your attire to the table side etiquette, you set yourself up to be perceived as confident, trustworthy and approachable. The same rule is applied to your business. Big corporations spend a great deal of money, time and resources to introduce global service standards and core values to their employees. They empower their associates from the CEO to the front desk representative to improve customer service, be good listeners, provide guidance, respond in a timely fashion and continue to delight their customers while building great relationships. Small businesses, on the other hand, may have limited resources and budget to invest in professional support to provide t...

Do free website builders hurt your business? There are many articles written by many online marketing experts about the risks of building your own website, a.k.a. DIY (Do It Yourself). Let’s take a look at it from a different perspective to shed more light over this subject: Are you building a website to impress yourself or your customers? Beauty is in the eye of the beholder — when you are the creator, you are the beholder. When you begin building your own website, you can only depend on your personal taste. In other words, you select a template that you feel best represents you. You choose a style of typography and color scheme that appeals only to you. Eventually, you become too focused and obsessed with the design elements of your website. Since you have no historical data on which to base the effectiveness of your website’s user experience, you will end up seeking the advice of your friends and family, which can be beneficial in terms of your end user view point, how...

How to write an effective email subject line? As an entrepreneur and business owner, you understand the importance of email marketing, how it aids in reaching your target audience and driving revenue. You possess a general knowledge that email marketing is a vital source of communication between you and your customers — ergo, a crucial marketing strategy for the success of your business. Likewise, your customers like to be informed of your new products and services. They like to receive promotional coupons, special event invitations and read helpful articles or news in their genre of interest. According to  HubSpot , 95% of customers check their emails daily and 77% of them prefer email communication. The above paragraph sounds like a perfect mutual business relationship, Doesn’t it? The answer is; It can be, if only you can put forth a little effort toward effectively strategizing your email subject title. Why is this important? When you log into your email inb...