How to write an effective email subject line? As an entrepreneur and business owner, you understand the importance of email marketing, how it aids in reaching your target audience and driving revenue. You possess a general knowledge that email marketing is a vital source of communication between you and your customers — ergo, a crucial marketing strategy for the success of your business. Likewise, your customers like to be informed of your new products and services. They like to receive promotional coupons, special event invitations and read helpful articles or news in their genre of interest. According to HubSpot , 95% of customers check their emails daily and 77% of them prefer email communication. The above paragraph sounds like a perfect mutual business relationship, Doesn’t it? The answer is; It can be, if only you can put forth a little effort toward effectively strategizing your email subject title. Why is this important? When you log into your email inb...